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Remember this the next time you confide in someone. Odds are you only have about a half an hour before your secret starts spreading.

–According to a new survey by a British skin care brand called Simple, the average woman can only keep a secret for 32 MINUTES before she tells someone else.

–The survey was only conducted for women, so we don’t know if men are as willing to immediately leak information.

–The survey also found that about 10% of women say they can’t keep ANY secret, no matter how personal it is. 13% say they tell secrets specifically because they want gossip to spread.

–Almost half said that they share secrets because they can’t handle being the only person who knows.

–10% say they’ve had a friendship end because either they leaked a secret or their friend leaked a secret . . . and a fight over that tore them apart.

–And finally, 85% say they LOVE hearing gossip from other people.